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Michael Rosenblum
For more than 12 years, Michael Rosenblum has been
on the cutting edge of the digital 'video-journalist'
revolution. In fact, he coined the phrase. "Video-journalism
is more than just teaching someone to shoot and
edit their own video," he says, "It is
teaching creative people to be 'literate' in the
most powerful medium in the world today."
"Television is a medium that has been traditionally
closed to all but a select elite, and as a result,
what we see on television, and increasingly on the
internet, is for the most part banal, insipid and
uninspired. It is the natural end of turning over
our primary means of communication to a handful
of people, no matter how well intentioned."
Leading the drive for video literacy, and the complete
rethinking of how television is made and controlled,
Rosenblum has been on the leading edge of the digital
video revolution for more than a decade. His work
has included: the creation of 'VJ' units for BBC
and Oxygen , the complete conversion of The Voice
of America, the United States Government's broadcasting
agency (and the largest broadcaster in the world),
from short wave radio to television broadcasting
and webcasting using the 'VJ' paradigm (1998-present),
as well as the construction of NYT Television, a
New York Times Company, and currently the largest
producer of non-fiction television in the U.S.
Rosenblum was both the Founder and President of
NYT TV (based on the 'VJ' paradigm, 1996-1998).
He was also the President and Founder of Video News
International , a global, VJ-driven news gathering
company, with more than 100 journalists around the
world (1993-1996).
Michael has also designed, built and implemented
VJ-driven news channels around the world, including
Time/Warner's New York 1, Associated Newspapers
(UK) London-based Channel 1 , Switzerland's largest
commercial TV broadcaster, TeleZuri , as well as
a host of smaller projects such as Eritrea's ERI-TV
and Sri Lanka's SLBC . His consulting clients include
The BBC, TV-24/Germany, TV4/Sweden, Oxygen Media,
National Public Radio, Danmarks Radio (DK), TV-3
Sweden, Norway & Denmark, Tokyo Broadcasting,
Korea Broadcasting.
He has conducted his unique VJ training classes
all over the world, from Thailand to Marakech, and
has lectured extensively both oversees and in the
US. He is an adjunct professor of communication
at New York University , where he teaches "Television
and the Information Revolution," a course of
his own design.
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